OLTRANZA FESTIVAL: Beyond borders, together against all forms of exclusion!
Brand restyling, website design, digital marketing campaign ideation and social media implementation
Type: Design&Strategy,Technology
Oltranza Festival is a multidisciplinary project aimed at breaking barriers and making opportunities for encounters related to music, art and culture accessible to anyone, with a focus on inclusion and social equality.
Quattrolinee fully espouses the values that Oltranza stands for, which is why it was pleased to take care of its Website, Brand Restyling, Social Media and Digital Marketing Strategy.
Website
For the website, Quattolinee aimed to create a simple layout with the objective of a functional and straightforward ticket sales process. It is structured into four main pages: Manifesto, in which the festival’s core values are explained alongside its mission and vision. The Program page. The Where page, in which the location of the festival is highlighted, and the Contact page. In addition, a specific button has been made for direct ticket purchases.
The Oltranza Festival site, to the immense satisfaction of Quattrolinee, was awarded Honorable Mention for Awwwards, a major Web site run by a panel of Web Design experts who give ratings to deserving sites.
Visual Identity Restyling
As for the brand, the first step was the restyling of the logo to make it more punchy and dynamic. The color palette also underwent an intervention, the addition of pink and green, complementary colors that give character to the visual identity. The entire look of the brand has been modernized and enhanced in order to make it more in line with the events that Oltranza organizes.
The way of communication was refined accordingly, opting for a friendly and Visionary Tone of Voice, using that of the Creator, a dreamy, creative and avant-garde personality, as the reference archetype.
Social Media
For Social Media, Quattrolinee was responsible for the creation of digital media, both graphics and video format, providing the clients with some templates to ensure its independence in the social media management activities.
Digital Marketing Strategy
The marketing strategy was designed by combining simplicity and effectiveness to achieve increased ticket sales along with increased traffic to the site. To achieve this goal, paid campaigns structured in three phases were implemented: for the initial phase, an ad hoc video was created aimed at generating retargeting audiences through content views and site visits.
In the second phase, Quattrolinee focused on creating carousels and static graphics that would target a warmer audience that had already interacted with the previous video or the Oltranza Festival website. In the third phase, a “Save the Date” reminding of the date and location of the festival will be posted.
Type: Design&Strategy,Technology