Frigo: Simply Fresh
Quattrolinee collaborated as a strategic partner in defining the brand identity, designing the website and managing social media marketing activities.
Type: Design&Strategy
Quattrolinee and Frigo worked synergistically on the evolution of the project that makes the enhancement of local products one of the pivotal aspects.
The brand design embraced not only the visual identity components but also the tone of voice up to the architectural concepts of the new premises. In this scenario all these elements were coordinated so that the brand values would find the right space.
Brand Identity
The concept on which the new Brand Identity was based is the conception of the fridge as a family appliance, popular and present in everyone’s homes: a container of different products that have a specific need, which is to remain cool and within everyone’s reach.
The idea behind the Brand Identity is based precisely on the ability to convey Frigo’s mission, vision and values through different declinations and formats, in order to promote a healthy lifestyle without giving up originality.
Social Media
The social media strategy is the result of a young and dynamic Brand Identity, representative of venues ranging from the neighborhood shop to the restaurant where you can enjoy delicate and refined cuisine. The social media plan draws from the individual identities of each brand declination, creating a varied feed capable of conveying a clear overview of the Frigo universe.
The tone of voice is enthusiastic, empathetic and genuine, a perfect ally for an engaging, immersive and fun communication.
Architecture
In collaboration with MG2 architecture studio, Quattrolinee also supported Frigo for the design of Lounge, a restaurant cocktail bar. For the ambiance, the aim was to recreate a relaxed evening atmosphere using the image of the sunset as the main element, identifiable both with the lighting and with the use of the copper-colored circle, the Lounge logo, as well as a reference to the setting sun.
Copper materials were chosen for the bar and the chandeliers specifically to maintain the desired atmosphere and reference the brand, while as for the tables, some fabrics were used to maintain the elegant mood but also give the sensation of conviviality and comfort.
Website
A simple and straight layout was developed for the website, aiming to consolidate a clear perception of the brand and provide essential information to users, allowing them to locate all Frigo shops at a glance.
Type: Design&Strategy