Sporty Dog: brand identity and website

Narrating the passion and professionalism of Sporty Dog with a new visual identity and website for the veterinary sports clinic.

Sporty Dog is a center of veterinary sports medicine. Alessio and Grazia are responsible for supporting owners, breeders and coaches in the proper management of dogs through diagnostics, surgery, therapy and rehabilitation.

Quattrolinee has developed the brand’s visual identity, articulating it on different physical and digital media, from flyers to the creation of the website to communicate its philosophy, approach to work, and present its services.

Visual Identity

For the development of the logotype we wanted to represent the movement, energy and dynamism that characterizes the man’s best friend, starting from a continuous curved line that intertwines on itself to create the shape of a dog. Even the colors used are vibrant and lively, to communicate the energy and the pleasant environment of Sporty Dog. In contrast, the typography is simple and linear, to convey clarity and reliability.

The whole identity can be declined on different media, physical or digital, while maintaining the characteristic colors and using lines and icons as distinctive graphic signs.

Website design

The site was created to provide an optimal user experience to the customer, who can easily book an appointment, request information and discover all the services offered by Sporty Dog.

Identifying colors and graphic signs are used in all the sections to guide users and to convey the identity and values of Sporty Dog.