A new website for Pininfarina
Content mapping, headless web structure development with custom CMS, visual code definition and new website design
A global icon of made-in-Italy style, Pininfarina is famous for its ability to create timeless and innovation-driven designs. The website makeover was an opportunity to reorganize Pininfarina’s sectors and services, which over time have come to cover projects of various scales.
The actual development of the site was preceded by targeted meetings with each team in the company in which communication needs, value points, and relationships with other sectors emerged.
Design & Innovation
The layout of the new website required Quattrolinee to identify distinctive visual codes for each of Pininfarina’s sectors: Automotive, Architecture, Nautical, Product & Experience, Mobility & Transportation, and Wind Tunnel.
The projects and methodological approach were showcased through a more modern layout with use of animations and photo galleries.
CMS Tailor-Made
To meet the needs of performance, reliability, multi-language interface, and marketing automation setup with the integration of third-party platforms, a headless web infrastructure was built with a CMS developed ad hoc.
Thus giving Pininfarina’s teams full autonomy in content management and simultaneously granular control over the permissions of each individual user. simultaneously
