A digital awarness campaign that stimulates citizens to look from a different point of view the Turin’s transformations.
#vistadaqui is a transmedia campaign that stimulates citizens to look from a different point of view Turin’s transformations: users can navigate a 360° images and discover Compagnia’s projects; moreover, thanks to a photo contest, they can share their personal view of the city. The aim of the communication campaign is to tell the stories that come from the Foundation’s projects.
In Compagnia San Paolo's website the users can navigate a 360° photo of the city of Turin taken from the Mole Antonelliana and analyze Compagnia's interventions . The website is integrated in the renewal process of communication of Compagnia, that wants to offer a space to the stories creating the city's social fabric.
Compagnia di San Paolo asked citizens to immortalize their Turin's vision through a snapshot and a brief caption. The outcome is a city's report made by the people who live it every day. 700 people published 1400 photos with the hashtag #vistadaqui on the website and on social networks.
The launch and closing events are two moments when Compagnia San Paolo opens the dialogue with citizens and makes them protagonists of the city change's story.