Robo&Bobo
A colorfull and robotic communication strategy for educational workshops
Robo&Bobo promotes literacy in the fields of design, electronics and programming, by implementing a series of workshops for teen and preteen (ages 11-Â18) patients of the Pediatric Onco-hematology department and Transplant Center of Regina Margherita Hospital, in Turin.
The communication strategy developed by Quattrolinee (branding, web, social) introduces the workshops in a playful way: each lab is represented by a colorful robot that encourages kids to play with technologies.
