A new visual identity to represent values and mission in an innovative way
Type: Graphic Design
The American pharmaceutical company is looking for new communication strategies to tell its story and its social mission. A project, in collaboration with the publishing house Edra LSWR, that aims to represent, through innovative and simple language, the complexity of Pfizer’s actions.
The project consists in a number of infographics, icons, and pictograms describing the intent and the social evolution of the company.