Mercato Piazza Foroni
A new brand identity to explain a traditional market
Mercato Piazza Foroni is a place of commercial and cultural exchange in the heart of Barriera di Milano, an ever-changing multi-ethnic district in Turin, Italy. Placed within a territorial renewal plan, the branding project promotes local merchants and reflects the atmosphere at the market through the creation of a visual identity and communication strategy.
Starting from the main aesthetics of the traditional Itallian market stands, the new visual identity concept is a graphic translation that unites and enhances the local traders’ work. The visual solution delivers an interesting pattern in continuous change.
Foroni Square Market and its website are a focal point, a place of exchange, meeting, relationship and commerce.
They write a path of renewal and experimentation to develop new skills and shorten distances through marketing and communication.