ITS on Tour Piemonte 2021
Concept and brand identity
Type: Design&Strategy
ITS on Tour is the project that aims to orient young high school students to the choice of high technical training courses accessed after high school graduation.
On 2021, ITS asked Quattrolinee for the rebranding and creation of the new communication campaign, starting from the new concept “Accendi il tuo futuro” that means “Light up your future”.
From concept to new brand identity
The concept has been declined in institutional brand identity and a logo with dynamic lines that indicate to the students the way to their future and the job’s world.
To have a greater impact, real ITS students become testimonials of the multi-object communication campaign, each characterized by a distinctive element of their course. In this way, it’s possible for young future students to identify with these real people.
The orientation passes from social media
The campaign was developed on different media and then used for integrated online communication on Facebook during orientation.
On social media, organic posts and advertising activities support the project and increase the audience, reaching a high number of users.
Type: Design&Strategy