YEPP Sii parte
YEPP is an international project that aims to improve the quality of life of young people in the territories in which they live.
Compagnia di San Paolo is promoting the YEPP project in Turin, in the district of Porta Palazzo. For the project we focused on naming, visual identity, and a communication campaign for the recruitment of young people in the neighborhood. Viral communication, guerrilla marketing, and public engagement events were organized in co-design with volunteers of the YEPP project.