Le città visibili
Smart City Festival: the event in Turin that lays the foundation for a sustainable and smart culture.
Quattrolinee created the brand identity, coordinated the communication strategies, and devised the design of the visual applications of the festival in Turin. Sustainability, interaction, efficiency and networking are the concepts that have inspired the entire visual identity, the logo, and its variants. The concept of sustainability has been transmitted through the design of a campaign to a single subject, but with three different colors offering variability and cost optimization.