An engagement strategy to get people closer to the theatre
Client: Compagnia di San Paolo
Arti Sceniche is a project realized by Compagnia di San Paolo, who finances the best performing arts initiatives in Piemonte, Liguria and Valle d’Aosta, Italy. The strategic communication campaign is based on the slogan “il meglio di teatro, musica e danza ad un passo da te”, which is used from manifestos to cards, and within social media through a photographic contest.
The synergy between all elements reconnects the public with the art scene and encourage them to live it fully.
The logo reflects the stage space of the theatre, maintaining the core identity of Compagnia di San Paolo.
The wide selection of shows offered and the accessibility to the events are communicated through the slogan “The best of theatre, music, and dance in a step away from you”, translated, in terms of photography, in a multiple subject campaign.
The contest “Premia la tua passione” engages the audience to actively participate at the shows, taking photos and sharing on their own social networks.
The Compagnia di San Paolo renews its commitment to support the performing arts through the contest “Arti Sceniche” with a new campaign and website.