Alberto Marchetti Gelaterie re-brand
Alberto Marchetti’s ice-creams have their own identity
High quality is something Alberto Marchetti Gelaterie is already well known for, but the brand has so much more to say. Based on concepts such as sincerity and customer dialogue, Alberto chooses to always speak in first person — to shorten distances, to keep in touch.
The desire to talk directly to people comes alive through a storytelling approach across all of his print communication. His logo becomes a stamp: a seal of product quality that assures complete transparency and guarantees delight.